Charlee Ottersberg competed on Marietta's AAF team in Louisville, Ky.

2014 Apr 8

Marietta College's Charlee Ottersberg of Arvada, CO, was part of an eight-person team that recently competed at the Regional National Student Advertising Competition in Louisville, Ky.

Marietta won the Judge's Award for Best Social Media Use.

Ottersberg is majoring in Advertising & Public Relations and will graduate from Marietta in 2015. Ottersberg is also a graduate of Arvada West High School.

Marietta competed with eight other schools in District 5, which included Ohio University, Youngstown State, John Carroll, Cleveland State, Marshall University, Murray State, University of Kentucky and Western Kentucky University.

"Our NSAC team consisted of a great group of smart and talented students. Just competing in this event shows drive and ambition," said Lori Smith, Advisor for Marietta's AAF chapter. "They worked really hard, had really good ideas, a professional plans book, and did a outstanding job on the presentation of their integrated marketing campaign. I know they learned a great deal through this process."

This year's corporate sponsor was Mary Kay, which provided a case study outlining the history of its product and current advertising situation. The case study is supposed to reflect a real-world situation to challenge students' critical thinking abilities and creativity. Students then research the product and its competition, identify potential problems and develop an integrated communications campaign for the client. At the end, the students "pitch" the campaign to a panel of judges.